It’s a good time to be a job seeker: U.S. job growth is strong, unemployment is on a steady decline, and openings are at an all-time high.
That doesn’t make the search any less daunting. Differentiating yourself from every other job seeker on the market is no small feat, and the monotony of filling out online applications can make the task downright exhausting. That’s where a killer cover letter comes in.
Done right, a great cover letter is like a secret weapon for catching a hiring manager’s attention. Next to your resume, it’s one of the most important, underutilized tools at your disposal.
Here are some cover letter writing tips, and a free, downloadable template, to make yours stand out.
Every cover letter you write should be tailored to the job you’re applying for — just like your resume. Study the job posting carefully, and make a quick list of any essential qualifications.
“Job seekers really struggle with what to say on a cover letter,” says Jessica Holbrook Hernandez, President and CEO of Great Resumes Fast. “Taking a second to think about why you’re applying, and why you’re a good fit for the company, makes the process a lot easier.”
If you’re adding a cover letter to an online application, use a business letter format with a header and contact information. If you’re sending an email, it’s OK to leave out the header, but be sure to provide a phone number (and an attached resume, of course). Make sure you’re clear about the position you’re applying for.
Avoid nameless salutations — it might take a little Google research, and some LinkedIn outreach, but finding the actual name of the position’s hiring manager will score you major brownie points. “Do not start a cover letter with, ‘to whom it may concern,’” Holbrook Hernandez says. “It concerns no one.”
2. Tell a Story
To grab a recruiter’s attention, a good narrative—with a killer opening line—is everything.
“The cover letter is a story,” says Satjot Sawhney, a resume and career strategist with Loft Resumes. “What is the most interesting thing you’re doing that’s relevant to this job?” Use that to guide your letter.
Ideally, the story that drives your resume will focus on a need at the company you’re applying for. If you’re a PR professional, maybe you have a list of clients in an industry the team wants to break into. If you’re in marketing, a successful promotional campaign might be the ticket in. “A hiring manager wants to see results-driven accomplishments with a past employer,” says Holbrook Hernandez. “If you’ve done it before, you can deliver it again.”
If you have a career gap or are switching industries, address it upfront. “If there’s anything unique in your career history, call that out in the beginning,” says professional resume writer Brooke Shipbaugh.
(Here’s a downloadable sample.)
3. Use Bullet Points to Show Impact
Hiring managers are usually slammed with applications, so short, quick cover letters are preferable to bloated ones, says Paul Wolfe, Senior Vice President of human resources at job site Indeed.
“Make your cover letter a brief, bright reference tool,” he says. “The easier you can make it on the recruiter the better.”
Bullet points are a good tool for pulling out numbers-driven results. Job seekers in creative fields like art and design can use bullets to break down their most successful project. Those in more traditional roles (like the one in the template), can hammer off two or three of their most impressive accomplishments.
4. Highlight Culture Fit
It’s often overlooked, but a major function of the cover letter is to show a company how well you’d mesh with the culture.
As you research a potential employer, look for culture cues on the company website, social media, and review sites like Glassdoor. Oftentimes, employers will nod to culture in a job posting. If the ad mentions a “team environment,” it might be good to play up a recent, successful collaboration. If the company wants a “self-starter,” consider including an achievement that proves you don’t need to be micromanaged.
The tone of your letter can also play to culture. “The cover letter is a great place to show [an employer] how you fit into their world,” Shipbaugh says. “Show some personality.”
5. End with an Ask
The goal of a cover letter is to convince the person reading it to make the next move in the hiring process — with a phone call, interview, or otherwise. Ending on a question opens that door without groveling for it.
“You have to approach this with a non-beggar mentality,” Sawhney says. “Having an ‘ask’ levels the playing field.”
Related: What Your Resume Should Look Like in 2018
Your cover letter is more likely to land in the right place when it is addressed to the reader. Unfortunately, many job postings do not include a contact name. When this information is missing, you can use available resources to learn the name of the person responsible for the hiring process. If your search is unsuccessful, there are other effective methods of addressing a blind cover letter. The salutation may be different, but the content follows the standard format for cover letters.
1. Search for a contact name with any information you have. For instance, check the job posting for the company’s name and number, then call and ask for the name of the hiring manager. If the call is unsuccessful, use professional-networking websites, such as LinkedIn and Ryze, to connect with someone who works in the company’s human-resources department.
2. Type your name and contact information at the top of the letter or at the top left corner of the page. Provide the date on the left side of the page, one space beneath your contact information.
3. Leave a blank line beneath the date and type the contact’s name. If you were unable to learn the name, use a general title such as “Hiring Manager,” “Recruiting Representative” or “Human Resources Department.” Provide the company’s address under the name or title.
4. Begin the body of the letter with a salutation to the contact. If you don’t have a name, use a greeting such as “Dear Hiring Manager,” “Dear Recruiting Representative” or “Dear Human Resources Team.”
5. Follow the standard format for the body of your cover letter. In the first paragraph, state the position you are interested in, how you heard about it and why you qualify; briefly highlight relevant key accomplishments in the second paragraph; and indicate how and when you plan to follow up in the last paragraph.
6. End the letter with a closing statement such as “Sincerely” or “Regards.” Leave a blank space beneath the statement for your signature then type your name.
- Gender-specific salutations such as “Dear Sir” or “Dear Madam” display a lack of creativity and could be offensive if the greeting is not appropriate for the reader.
About the Author
Tina Amo has been writing business-related content since 2006. Her articles appear on various well-known websites. Amo holds a Bachelor of Science in business administration with a concentration in information systems.
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