Cover Letter For Sales Executive Position

Sales cover letter sample

View this sample cover letter for a sales representative, or download the sales cover letter template in Word.

As a sales representative, you need to be persuasive in order to seal the deal—that includes when you want to get a job. Your cover letter should demonstrate your skills and experience, as well as your passion for your work. To be considered for top sales jobs, it helps to have a well-crafted cover letter. For writing tips, view this sample cover letter for a sales representative, or download the sales cover letter template in Word. 

Additionally, you can learn about sales careers and search for sales jobs on Monster.

Sales representative cover letter template


Sometown, FL 55555 | 555-555-5555 | 

July 27, 2017
Ms. Rita Jones
VP of Sales
ABC Corporation
55 East Second Street
Sometown, FL 55555

Re: Territory Sales Manager, Advertised on Monster

Dear Ms. Jones:

As your next territory sales manager, my focus and energy will be directed toward achieving the same multimillion-dollar growth for your southeast territory that I have delivered for my current and former employers.

I am a dedicated sales professional with experience propelling my assigned regions to record-setting revenue results. I oversee top-producing salesforces; multi-state territories; and retail, wholesale and distributer channels.

In my present role as sales territory manager at XYZ Company as well as in earlier sales positions, I have consistently met or exceeded quotas and expectations. For example, I have:

  • Closed $6.8M in 2017 (20% above goal) to achieve a new territory record in overall sales volume at XYZ Company.
  • Ranked in the top 5% of sales professionals company-wide throughout my career, including #1 revenue and market-share honors out of 100 colleagues nationwide during my tenure with DEF Company.
  • Expanded account base by 23% during a time when industry sales declined by 10%.

Regarded as an expert in consultative sales, account management and salesforce development, I am driven to sell, enjoy teaching others how to sell and take pride in serving my customers and channel partners with excellence.

I look forward to discussing plans for generating new business opportunities within ABC’s southeast territory, and I have some ideas I would like to share with you. The best way to reach me is my cell (555-555-5555) or email Thank you for your time!


Maria Frank
Enclosure: Résumé

Sales Executive Cover Letter

What differentiates an impressively good resume from just a good resume? The inclusion of a well-written cover letter. Unlike earlier times, most aspirants give more importance to cover letters than building resumes. The reason is simple? A cover letter is something that introduces the candidate to the potential interviewer or hiring manager of the company. It is no wonder when we get to know that people with good cover letters get more job offers than those who loiter around in the Internet with mere resumes.

The following sample cover letter will help you know how to build a sales executive cover letter so that your interviewer does not give a second thought in arranging a meeting with you to discuss about the job you desire to attain in the company.

Sample Sales Executive Cover Letter

Dick Richard
201 Fountain Street Northeast
Grand's Rapids Michigan
United States

August 30, 2011

William Goodwill
Head of Hiring Department
Beta Company Pvt. Ltd
203 Fulton Street Rapids
Grand Rapids, Michigan
United States

Dear Mr. Goodwill,

I am glad to inform you that the requirements that you have mentioned in your advertisement for the post of sales executive, are just in sync with what I have attained in all my years of work as a senior sales executive in Beta Pvt. Ltd. Through this cover letter, I intend to highlight my educational qualification, and my past work experience so that you can decide if I fit the role of a sales executive in your company.

I graduated from the California State University of Fullerton in Marketing, and in the later year I also did my Masters in the same. Additional, I also did some courses in business management for two years in a renowned institution in New York.

Over the past 6 years of working in the sales team with Beta, I have been able to acquire and hone several skills which are important towards the company's revenue, growth and success. Being a senior sales executive I had the exposure to dealing with financial analysis, advertising and marketing. I was also responsible for making presentations and flowcharts for potential clients, and for other executives as well. Working in Beta helped me master the skills to actively participate in promotional campaigns, and negotiating contracts. Dealing with budget constraints, national banks and mortgage brokers has also been a part of my job there. Since you have started a recruitment drive for a sales executive in your company, I would like to take the opportunity to channelize my skills to work for the progress of the company.

I am certain that the above description would have made a positive impact on your mind, and I would be glad if we arrange a personal interview for further discussion. I can be reached at my telephone number (616)-203-3029, or via e-mail which is

Dick Richard

Attachments: Resume and Work Experience Certificates

These were some most important points to remember when you are composing your sales executive cover letter. Always ensure that whatever you intend to mention in the cover letter should be a part of your job profile in your past association with any company. This is for the simple fact that a cover letter is just the first step, and whatever follows after that would be a sure outcome of the personal interview. Hope this article helps you out with your job hunt for sales executive and takes you places. All the best!

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